| BIOGRAPHY

Mr. Tran Hoai Nam has nearly 15 years of experience in digital transformation in banking and over 10 years of in-depth expertise in Digital Banking strategy in Vietnam. He is currently serving as the Head of the Digital Banking Center at TPBank – one of the pioneering banks in digital transformation.

He has led numerous strategic initiatives, including digital product development, the enhancement of TPBank’s digital banking ecosystem, and the flagship project TPBank LiveBank 24/7, making significant contributions to TPBank’s strong growth in recent years.

| TOPIC

Seamless Customer Experience Ecosystem: From Traditional to Innovative

| ABSTRACT

The presentation highlights why banking apps — with their high daily usage frequency — are the ideal foundation to become Super Apps. It also showcases how TPBank is implementing its BaaS strategy, expanding services on the TPBank App, and leveraging Big Data and AI for personalization.
Key takeaway: TPBank delivers an end-to-end journey and seamless experience for all customer needs — from financial to non-financial services.